IAW 2026 - 1

About the Event

IAW (International Trade Fair for Retail Promotions and Imports) is a biannual international trade fair held in Cologne, Germany, focusing on retail promotional products and imports. Since its inception in 2005, it has become Europe's largest order fair for promotional and trend products. The fair showcases a wide range of products, including food and beverages, cosmetics, textiles, electronics, and household goods. Exhibitors comprise major importers, wholesalers, and manufacturers, while visitors are primarily purchasing representatives from supermarket chains, online retailers, and discount stores. The event also features free seminars and forums on e-commerce trends and retail strategies.

Venue

Koelnmesse

Address : Messeplatz, Mülheim, Cologne, Germany

• Cologne, Germany
• +49 221 8210

Where to Stay

Excelsior Hotel Ernst  ⭐⭐⭐⭐⭐

Hotel Mondial am Dom Cologne – MGallery ⭐⭐⭐⭐

Hotel Flandrischer Hof ⭐⭐⭐

Other Notes

Cologne is located on the banks of the Rhine River in western Germany and is the country's fourth-largest city and the largest in the North Rhine-Westphalia state. With a history dating back to Roman times, the city is renowned for its Gothic architecture, notably the Cologne Cathedral (Kölner Dom), and its bridges over the Rhine River. Cologne is also known for its cultural events, art galleries, and festivals.